Good to know
If your pricing logic feels untested—hit play.
In 4 minutes, I lay out why 90% of SaaS launches tank on it (not the product, the unchecked assumptions), and how a 3-day working audit with my 20-point diagnostic pressure-tests value metrics, revenue levers, model gaps, and team alignment to reveal what's solid, exposed, or fixable before launch.
Guess and hope, or audit for the conviction to say, "This makes money—here's why."
Lead from certainty
This workshop gives you:
- A pricing model backed by data, not averages
- A 3-day plan to align Product, Finance, and GTM
- Confidence to say: “Here’s the price. Here’s why it works.”
No more hiding behind benchmarks. Own the outcome.


Start Your Business Journey
When you lead a launch, your credibility rides on whether the market sees the value you do.
But most teams price in isolation. Product builds, Finance models, Marketing polishes — and pricing becomes a late-stage guess. And when results fall short, it’s your decision that gets replayed in the post-mortem.
These sessions helps you make that call with confidence, clarity, and conviction.
Not a Lecture — A Live Build
This isn’t a lecture. It’s a private, tactical session where we stress-test your pricing assumptions and leave you with a clear, defensible launch plan.
You’ll walk away with:
WHO WE ARE
Helped teams at Sprout Social, Carta, and 30+ SaaS companies launch pricing that lifted trial-to-paid, expansion, and ARR.Now running live 3-day sprints for 2025 launches.

He now leads these private briefings to share current, field-tested insights with executives preparing 2025 launches.
🎯 Book Your Private Session
No generic advice. No hype.
Just templates, data, and a plan your team can’t poke holes in.
Only 5 spots per quarter.
100% Money-Back Guarantee: If you don’t have clarity on your approach by Day 3 — full refund.