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What pricing can deliver

The type of impact pricing can have

Over our 15 plus years of pricing and monetization strategy, these are the typical results pricing initiatives have delivered
ARR 20%
Win Rate 15%
CLTV 10%
Gross Margin 10%

Unlock growth

with pricing

Don’t just take our word for it

52%
increase in win rate
“We engaged with Tom to help us simplify our pricing model and align it with customer value. His work led to a dramatic improvement in the win rate for our sales team. I can't recommend him highly enough.”

Here's how it works

There is a step by step framework we have developed that leads to successful pricing outcomes
1

Your goals

We start with the measurable outcome you want - improved ARR, win rate, upsells, you name it.
2

Research

We conduct rigorous market research to develop a robust estimate of willingness to pay. We produce an initial recommendation, on the house.
3

Full Study

In order to achieve a robust recommendation, you can choose to purchase the complete report from us. No obligation to do so however.
Pricing Science
Collaborative
Data driven
High Growth
Monetization
Pricing Science
Collaborative
Data driven
High Growth
Monetization

Pricing can unlock hidden the growth on your team.

Regardless of your pricing challenge, we can support you. Book a call today to learn more.