recently published "How to Price Software", coming soon to Amazon

We engineer high growth pricing

We are a boutique consulting firm focused exclusively on pricing strategy. We assist with challenges such as new product pricing, packaging and plan design, and competitive pricing.

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What pricing can deliver

The type of impact pricing can have

Over our 15 plus years of pricing and monetization strategy, these are the typical results pricing initiatives have delivered

ARR 20%

Win Rate 15%

CLTV 10%

Gross Margin 10%

Unlock growth

with pricing

What we deliver

To solve your pricing challenge you need these pieces

Every successful pricing initiative we've seen has contained all of these building blocks, without exception.

Clear KPIs

Willingness to pay estimate

Actionable recommendations

Ongoing monitoring

our manifesto

To empower teams to realize their full potential through high growth pricing.

Don’t just take our word for it

52%

increase in win rate

“We engaged with Tom to help us simplify our pricing model and align it with customer value. His work led to a dramatic improvement in the win rate for our sales team. I can't recommend him highly enough.”

We approach pricing scientifically

There is a step by step framework we have developed that leads to successful pricing outcomes

1

Your goals

We start with the measurable outcome you want - improved ARR, win rate, upsells, you name it.

2

Research

We conduct rigorous market research to develop a robust estimate of willingness to pay.

3

Implement and Monitor

We leverage those market insights to deliver actionable recommendations, and help you implement and monitor results.

Pricing Science

Collaborative

Data driven

High Growth

Monetization

Pricing Science

Collaborative

Data driven

High Growth

Monetization

Pricing can unlock hidden the growth on your team.

Regardless of your pricing challenge, we can support you. Book a call today to learn more.

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