Pricing Strategy Fundamentals

Determining the right price metric is a critical aspect of any business strategy. It's not just about the price tag but about how you structure your pricing model. Whether it's a per seat charge, per email send fee, or a flat monthly rate, the price metric

Value-based pricing is a pivotal concept in strategic pricing, anchoring the cost of a product or service to the perceived value it delivers to the customer. In this exploration of value-based pricing, we will delve into practical applications, drawing inspiration from successful companies and shedding light on nuanced pitfalls to

Discounting – the double-edged sword that can either capture attractive logos or become the bane of profitability for scaling companies. In this article, we'll explore the nuances of discounting, dissecting when it's warranted, its immediate financial impacts, and how to establish effective guardrails for your sales team.

Embarking on a pricing strategy project, whether it's delving into new product pricing, optimizing existing packages, or tackling the challenges of sales discounting, often prompts a crucial question: What kind of data do you need to objectively address your pricing strategy questions? In this article, we'll

In the dynamic landscape of product offerings, the strategic design of bundles and packages can significantly impact your sales and customer satisfaction. This article explores the intricacies of creating bundles that resonate with your audience, drive higher deal sizes, and enhance fulfillment efficiency. The Need for Bundles: Unveiling the Motivation

Navigating the labyrinth of pricing a new product can be a daunting task, especially when you're venturing into uncharted territory. In this article, we'll delve into the intricacies of new product pricing, discussing key challenges and providing practical insights to help you formulate a winning strategy.