Head of Pricing at Carta and Director of Pricing at Sprout Social—accountable for decisions and rollout, not just recommendations.
About Tom
A pricing operator
for the portfolio.
I help PE firms and portco management teams turn pricing opportunity into measurable revenue and EBITDA impact.
Ammanuel “Tom” SelameabFounder & Pricing Transformation Lead
Fifteen years turning pricing into commercial value.
I’m Ammanuel “Tom” Selameab, founder of Curly’s Consulting—please call me Tom. I’ve led pricing at Carta and Sprout Social and advised more than 50 companies across SaaS, payments, retail, analytics, and infrastructure.
For PE firms, I operate between the deal team, operating team, and portco management. I identify the pricing opportunity, quantify the value-creation case, and translate it into a plan the business can actually execute.
My work connects customer evidence to financial outcomes: stronger price realization, better packaging, tighter discounting, more scalable value metrics, and a clear path to revenue and EBITDA expansion.
Built for value creation
Operator depth.
Investor pace.
50+ pricing engagements, including work connected to Wellington Management, Village Global, and 500 Startups.
Experience across SaaS, payments, retail, analytics, infrastructure, agriculture, and energy.
How I work
Commercial rigor.
Operating follow-through.
Value first
Start with the revenue and EBITDA outcome—not a generic pricing framework.
Quantify the upside
Build an evidence-backed case using customer research, deal data, competitive context, and financial modeling.
Stay through execution
Work with management until the new pricing is launched, adopted, and producing measurable impact.