CC / PORTFOLIO VALUEPRICING CONSULTINGPE FIRMS · PORTCOS

Pricingconsulting forprivate equity.

Turn pricing into portfolio value. Curly’s helps PE firms and their portfolio companies find, quantify, and capture pricing opportunities that grow revenue, expand EBITDA, and increase enterprise value.

Discuss a portco

Trusted by investors and operating teams at

500STARTUPS

VILLAGEGLOBAL

WELLINGTONMANAGEMENT

The value-creation case

Find the upside.
Capture it.

Across new investments and existing portfolio companies, I isolate the pricing levers, build the financial case, and drive the change through the business.

$25M+incremental ARR unlocked

15%average revenue lift within 6 months

50+pricing engagements

See the results

How I create value

From portfolio signal
to captured value.

Portfolio diagnostic

Identify which portcos have meaningful pricing upside—and where the value is most likely hiding.

Value capture strategy

Quantify the revenue and EBITDA opportunity, then design the pricing moves that can unlock it.

Transformation execution

Drive the change through management, sales, product, finance, and customer migration.

Ammanuel ‘Tom’ Selameab, founder of Curly’s Consulting

Founder & Pricing Strategist

Your pricing operating partner

Ammanuel “Tom” Selameab

I turn pricing into a value-creation lever.

I’ve led pricing at Carta and Sprout Social and completed 50+ engagements across SaaS, payments, retail, and analytics—working directly with executives to move from analysis to measurable commercial impact.

Why Tom for the portfolio

Portfolio-to-portco execution

Quantified for
the IC.
Executable by
management.

01 / Screen

Identify where pricing upside is most likely to exist across the portfolio or within a target company.

02 / Prove

Quantify the revenue and EBITDA opportunity with customer, deal, competitive, and financial evidence.

03 / Transform

Drive the new pricing through leadership alignment, commercial rollout, migration, and measurement.

The next value-creation plan

Where is pricing
leaving value behind?

Bring me a portfolio company, a target, or a pricing problem. I’ll help you determine whether the upside is real.