White papersTHE CURLY’S EVIDENCE LIBRARY
Ten practical papers for investors and operators. Understand which buyer research and pricing data your next decision requires, then put the evidence to work.
SIZE OF PRIZE · FINANCIAL MODELING
Build a credible size-of-prize estimate from eligible revenue, realized price, customer response, costs, and timing. See which assumptions need better evidence before you commit.
AI · PACKAGING · WILLINGNESS TO PAY
Connect AI workflow value, buyer demand, package choice, and delivery costs. Identify the research required to turn a useful capability into a profitable offer.
BUYER RESEARCH · PRICE RANGE
Choose a research method, model buyer tradeoffs, and interpret uncertainty. Learn why a stated price preference needs a realistic offer and commercial validation.
PRICE INCREASES · CUSTOMER EVIDENCE
Select customer groups, increases, and renewal terms using evidence. Model the difference between ordinary churn and the incremental response to your proposed change.
DISCOUNTING · EBITDA
Reconstruct the full deal economics and distinguish justified discounts from avoidable concessions. Size recoverable contribution before tightening the policy.
PACKAGING · SEGMENTATION
Design packages around buyer needs and test the entire menu. Model new demand, premium adoption, cannibalization, and the economics of customer migration.
PRICE METRICS · GOVERNANCE
Connect packages, charging units, rates, commitments, and exception rules. Identify the buyer evidence and operating data needed to make the architecture work.
NEW PRODUCTS · PRICING-MARKET FIT
Test the buyer, offer, price, and purchase process while the product can still change. Use research gates to make launch investment more informed.
MONETIZATION MODEL · BUYER VALUE
Compare charging units through customer value, predictable bills, usage behavior, and contribution. Research the metric before moving customers to new terms.
RESEARCH · EXECUTION · VALUE CREATION
Turn research into a defined commercial policy, controlled execution, and a measurable earnings result. Build the evidence trail from buyer choice to financial impact.
FROM FRAMEWORK TO EVIDENCE
Use a Pricing Transformation for original buyer research, willingness-to-pay analysis, pricing and packaging design, and direct execution support.
First need to establish whether the opportunity is material? Start with a Pricing Upside Report: conditional revenue and EBITDA scenarios, priorities, and an action plan.
Get a Pricing Transformation quote Buy the Pricing Upside Report Choose the depth your decision needs. The Upside Report assesses and sizes the opportunity; original buyer research and implementation are part of a Pricing Transformation.