Curly’s storeFOUR PRODUCTS · BUY THE RIGHT DEPTH

Buy the amount of help your decision actually needs.

01$625Pricing Advisory Call 02$2,750Pricing Workshop 03$5,200Pricing Upside Report 04Based on size of prizePricing Transformation

EXPERT INPUT · 60 MINUTES01

$625

FIXED PRICE

Pricing Advisory Call

One pricing problem. One hour to frame it more clearly.

Choose any pricing or monetization topic and send the context in advance. Tom will help you pressure-test the problem, challenge assumptions, and identify the work required to reach a defensible answer. This call does not tell you the right price or monetization decision—that requires the research and analysis included in a Pricing Transformation.

WHAT YOU RECEIVE

Focused pre-call intake
One 60-minute session with Tom
Expert feedback on how the problem is currently framed
The assumptions, evidence, and next steps required to answer it

BEST FOR

Teams that want an expert pulse check, sharper problem framing, and a clearer path forward.

NOT FOR

Teams expecting Tom to tell them the right price or monetization decision. A defensible recommendation requires a Pricing Transformation.

TEAM TRAINING · 3 DAYS02

$2,750

FIXED PRICE

Pricing Workshop

Three days to equip your team to solve the problem itself.

Tom works directly with your portfolio-company team to sharpen the problem, build the research roadmap, and teach the methods required to reach a defensible answer. Your team leaves ready to collect the data, run the research, and make the recommendation.

WHAT YOU RECEIVE

Three structured training days with Tom
Clear problem definition and decision map
Research roadmap tailored to your pricing question
Tools, templates, and a practical playbook
Execution sequence and next-step ownership

BEST FOR

Capable portfolio-company teams with the bandwidth to run the research and analysis after training.

NOT FOR

Teams that want Tom to collect the evidence and deliver the complete recommendation.

SIZE THE PRIZE · 12-MONTH VIEW03

$5,200

FIXED PRICE

Pricing Upside Report

Nine deliverables that turn current practice into a defensible next decision.

We assess monetization practice across 23 levers and translate the findings into conditional 12-month revenue and EBITDA scenarios, a prioritized action plan, and a 90-minute review call.

WHAT YOU RECEIVE

Executive summary of the opportunity, priorities, and decisions
23-lever monetization scorecard
Relevant benchmark comparisons
Findings and next questions by lever
12-month revenue opportunity scenarios
EBITDA opportunity, costs, and net upside
Prioritized recommendations
90-day action plan with owners and decision gates
90-minute review call with Tom

BEST FOR

PE teams and portfolio-company leaders deciding whether a pricing opportunity is material enough to pursue.

NOT FOR

Teams expecting buyer research, operational implementation, or execution of the opportunities identified.

$5,200

CREDITABLE TOWARD PRICING TRANSFORMATION

If you proceed with a Pricing Transformation, the full $5,200 cost of this report is credited toward that engagement.

FULL EXECUTION · PRICED TO THE UPSIDE04

Based on size of prize

VALUE-BASED ENGAGEMENT

Pricing Transformation

Identify the opportunity. Build the evidence. Execute the highest-value moves.

Tom works directly with your portfolio company to establish the size of the prize, run the customer research, turn the evidence into pricing and packaging decisions, and help execute the opportunities with the greatest economic impact.

WHAT YOU RECEIVE

Size-of-prize financial model and opportunity baseline
Buyer research and willingness-to-pay analysis
Pricing, packaging, segmentation, or monetization design
Scenario economics and a prioritized value-creation roadmap
Direct support executing the highest-value opportunities

BEST FOR

Portfolio companies with a material opportunity that need original evidence and direct execution support.

NOT FOR

Small problems, low-upside decisions, or teams seeking only a quick opinion.

10×Our commercial filter: a credible path to at least 10× our fee in modeled revenue and EBITDA upside.

How to choose

How much of the work do you want to own?

GUIDED DIY

Advisory Call + Pricing Workshop

You own the work. We give you expert judgment, training, and a sharper path forward.

DONE WITH YOU

Pricing Upside Report

We build the financial case with you. You decide whether and how to pursue the opportunity.

DONE FOR YOU

Pricing Transformation

We develop the evidence, design the recommendation, and support execution with your team.

How we priced the store

We eat our own dog food.

We priced these products with the same evidence-led process we use with clients—not a rate card, a competitor average, or a guess.

Primary research

We interviewed and surveyed the same PE and portfolio-company leaders we are built to serve.

Analyze the evidence

We modeled willingness to pay, value, tradeoffs, and the acceptable range for each offer.

Put prices in market

We made the prices visible here so buyers can self-select before a sales conversation begins.

Keep optimizing

As quantitative and qualitative evidence accumulates, we estimate the upside and iterate.

Need a custom scope?

Apply for a custom Pricing Transformation quote.

Get a custom quote