Our methodologyEVIDENCE → ECONOMICS → ACTION
Curly’s uses world-class monetization research and a proprietary, AI-assisted analysis system to find the pricing moves most likely to create revenue and EBITDA.
The operating idea
ONEWe borrow the customer-centered discipline made visible by product teams at companies like Spotify and Intuit: observe real behavior, combine qualitative and quantitative evidence, and test before committing.
Then we apply that discipline to one commercial question: where is the business creating more value than it captures?
We start with the business as it exists today: the pricing model, packaging, discounting, performance, strategic constraints, and the opportunities management already suspects.
A sharper problem definition, a hypothesis map, and clarity on what evidence the decision actually requires.
We examine the current model, available customer evidence, unit economics, and likely value-capture gaps to determine whether there is a material opportunity worth pursuing.
This is a commercial diagnostic—not a promise of precision before the buyer evidence exists.
A directional size of prize, the most credible opportunity hypotheses, and a go / no-go decision on deeper work.
Through interviews, quantitative surveys, and pricing experiments, we reconstruct the purchase decision—not merely the answer to “what would you pay?”
A complete, evidence-backed model of how different buyers value, compare, and choose.
Our AI-assisted analysis system pores over the research to find mispricing, monetization leakage, segment differences, and high-value patterns that are difficult to see manually.
Where realized customer value and current price diverge.
Where one offer forces unlike buyers into the same price.
Where value is created but not captured in the model.
Where price matters less than another purchase barrier.
+23 additional metrics across willingness to pay, value concentration, package migration, alternatives, expansion, and commercial friction.
We model the revenue and EBITDA upside of the strongest opportunities, rank them by impact and confidence, and translate the research into decisions the team can implement.
A prioritized recommendation, scenario economics, execution roadmap, and hands-on support where implementation needs it.
Why Curly’s is different
Opinion
→Tactic
→Hope
Evidence
→Economics
→Action
The standard before we start
That is the return we aim to identify. If we do not believe the economics can support a 10× outcome, we should not start the engagement.
Pressure-test the opportunityBring one consequential pricing question