The Pricing PlaybookA CURLY’S PODCAST · SERIES IN DEVELOPMENT

Private equity value creation

The heroic work behind better companies.

Why this exists

Value creation is usually reduced to a chart. We want the human story.

The best operators make consequential decisions with incomplete information, align skeptical teams, absorb resistance, and keep moving until the economics change.

The Pricing Playbook is a long-form conversation with the investors, operating partners, CEOs, product leaders, and commercial executives who have done that work.

Watch the conversations

The episode library.

Video episodes will appear here as the first season is released.

▶01VIDEO PLACEHOLDER

EPISODE 01 · GUEST TO BE ANNOUNCED

The operating partner

▶02VIDEO PLACEHOLDER

EPISODE 02 · GUEST TO BE ANNOUNCED

The portfolio-company CEO

▶03VIDEO PLACEHOLDER

EPISODE 03 · GUEST TO BE ANNOUNCED

The commercial transformation

▶04VIDEO PLACEHOLDER

EPISODE 04 · GUEST TO BE ANNOUNCED

The pricing decision

▶05VIDEO PLACEHOLDER

EPISODE 05 · GUEST TO BE ANNOUNCED

The evidence that changed the plan

▶06VIDEO PLACEHOLDER

EPISODE 06 · GUEST TO BE ANNOUNCED

The value-creation story

JUDGMENT◆EVIDENCE◆COURAGE◆EXECUTION