Primary buyer research
Quantitative surveys, customer interviews, and pricing experiments to understand willingness to pay, preferences, and trade-offs.
Our companyA SPECIALIST PRICING RESEARCH FIRM
Curly’s Consulting
Small by design.Serious about evidence.
Curly’s is an on-demand pricing consulting firm for high-growth companies. We help teams make consequential pricing and monetization decisions with original customer research, rigorous analysis, and clear commercial recommendations.
01 / The business
We answer the pricing question that matters.
Defined research. Senior judgment. A decision the business can act on.
Commercial opportunity
Segmentation, pricing architecture, packaging, and discount analysis to identify material revenue and EBITDA implications.
Actionable recommendations
A clear answer to a defined pricing decision—supported by evidence and designed to be used, not filed away.
02 / Our culture
Independent thinking. Shared standards.
Curly’s is built around a demanding but straightforward idea: the quality of our thinking matters more than the volume of our activity. We value people who are curious, exacting, candid, and willing to be wrong when the evidence calls for it.
Challenge the premise.
We question assumptions, including our own, before we build an analysis around them.
Think independently. Debate openly.
Good arguments win on their merits, not on the title of the person making them.
Own the result.
We prize disciplined execution, clear communication, and finishing what we start.
Protect the client’s time.
We scope work around decisions and deliverables, not indefinite billable hours.
03 / What we believe
Our values are operating rules.
These standards shape the research we do, the clients we serve, and how we evaluate our own work.
Evidence before opinion
Research the question when possible instead of treating intuition as fact.
Intellectual honesty
Say what the evidence supports, what it does not, and where uncertainty remains.
Specialization
Stay deeply focused on pricing and monetization rather than claim to solve every business problem.
Economic consequence
Connect the research to concrete questions about revenue, EBITDA, growth, and risk.
Accountability
Define the question, complete the work, explain the recommendation, and let the client act.
04 / The founder
The experience behind Curly’s.
CPPCertified Pricing Professional
Ammanuel “Tom” Selameab
FOUNDER · PRICING OPERATOR · RESEARCHER
In 2017, I moved from Minnesota to Silicon Valley without a technology background or an established network. I believed pricing was the discipline through which I could make a more meaningful contribution.
That move led me to build and lead pricing inside companies including Carta, Sprout Social, and Revinate, and later to found Accrue, a pricing technology company. Being both an operator and a founder taught me the distance between a sound recommendation and a result that changes a business.
I started Curly’s because the most consequential pricing decisions were too often made without enough evidence about what customers actually valued and would pay for. I wanted to build a firm focused on answering those questions—directly, rigorously, and without unnecessary consulting overhead.
The firm’s culture and standards grew out of those experiences. The mission is larger than one person: help clients make better monetization decisions with better evidence.
